Social Media is a dynamic industry that changes every day to suit customers’ preferences. Short-form video content continues to grow in popularity and YouTube much like its competitor platforms have adapted to suit consumers’ requests. YouTube Shorts is a short-form video experience that allows creators to shoot 15-60 second vertical videos.
In this blog post, you’ll discover all that YouTube shorts have to offer creators and how to get started on the platform.
YouTube shorts can be created and uploaded from the creator’s smartphone and allows creators to increase audience engagement and drive traffic back to their pages. With YouTube Shorts, creators can:
- use the multi-segment camera to string multiple video clips together.
- Have the option to record with music from a large library of songs that will continue to grow.
- Leverage Speed controls that give you the flexibility to be creative
- Use the timer and countdown to easily record, hands-free.
How Does YouTube Shorts Stack Up to Its Competitors?
YouTube is certainly not the only platform offering short-form video content creation features. Its’ competitors TikTok, and Instagram’s Reels, have garnered much attention and success since they launched.
TikTok (1 billion monthly active users) was the first to offer this kind of content and editing features. The platform has since adapted to offer brands, creators and audiences alike a better user experience.
Instagram Reels on the other hand started with a 15-second cap, and that has grown to a 60-second time limit that a creator has to make their content.
Reels and TikTok both offer extensive editing options, while YouTube shorts have a more minimal setup. I wouldn’t count out YouTube shorts however, Variety reports that last summer YouTube Shorts was generating over 15 billion global daily views, more than doubling from 6.5 billion in March 2021.
While all three platforms have similar features, each one has its strengths and shortcomings. For Instance, While Reels is getting the most love from Instagram currently, that can change. The platform also offers other features (stories, feed) and the creator has to figure out the right mix of content to with which to engage their communities. YouTube shorts might be newer but creators have the opportunity to convert watchers into long-term subscribers to their channel – a big win for creators.
Most social platforms have high engagement and active users and constantly update offerings and features for creators. You can stay up to date with the latest news for creators and influencers by joining our discord.